Google is undergoing a transformation, an upgrade you could say. It all started a few weeks back when they renamed their parent company to Alphabet, then split off a few divisions to make them independent. So, I guess its logical to assume a new logo would be in order. I have the feeling there will be a few more surprise changes and announcements to come from Google in the coming weeks.
Watch the youtube video of Google’s logo history. For such a basic logo Google have managed to become a household name, etched into pop culture and a word ‘googled’ has even found its way into dictionaries. Just goes to show that the basic, keep it simple approach can work wonders for a company. Well done Google!
For more details on Google’s evolution, take a look at their Google Blog